"For their latest delivery, Jordan Brand and Public School NY chose to release the new wheat colorway of the Air Jordan 12 at a brand new deli in Chinatown, Regina’s Grocery" - Highsnobiety
"The menu is essentially a family tree of the Grandinettis." - Bowery Boogie
"Regina’s Grocery will quickly evolve into a neighborhood staple in the Lower East Side." - Bella NYC
"Given Grandinetti’s marketing savvy and downtown connections, you can expect special collaborations in the future, including private dinner events with well-known chefs." - The Lo-Down
For the release of their latest collaboration - the wheat-colored PSNY x Air Jordan 12s - Jordan Brand and Public School NYC unveiled a digital scavenger hunt featuring Regina's Grocery. The scavenger hunt, launched via Nike's SNKRS app, directed sneakerheads to several locations, including Regina's Grocery, where they were able unlocked access to purchase pairs of one of the latest additions to the PSNY x Air Jordan family. Those lucky (and not-so-lucky) "participants" received a wheat-inspired smoked chicken sandwich courtesy of Jordan Brand and PSNY.
We Got What You Need
Thank you for coming to Capsule New York Men's edition! For those of you that missed out, check out a few photo highlights! Thanks to our Capsule community of brands, buyers, reps, showrooms, sponsors, editors, stylists, and everyone in between for making it a great show!
For the full brand list, check out New York Men's Show here.