PSNY x Air Jordan 12s Launch at Regina's Grocery

For the release of their latest collaboration - the wheat-colored PSNY x Air Jordan 12s - Jordan Brand and Public School NYC unveiled a digital scavenger hunt featuring Regina's Grocery. The scavenger hunt, launched via Nike's SNKRS app, directed sneakerheads to several locations, including Regina's Grocery, where they were able unlocked access to purchase pairs of one of the latest additions to the PSNY x Air Jordan family. Those lucky (and not-so-lucky) "participants" received a wheat-inspired smoked chicken sandwich courtesy of Jordan Brand and PSNY.

 Stay tune for CNNCTD's official recap of the madness. Until then, check out what High Snobiety, Mass Appeal, Hypebeast had to say had to say.