It’s surprising that even though Japanese brands like A Bathing Ape and Evisu have long had an influence on streetwear, especially in New York, there had never been Japanese brand to launch a formal street campaign in NYC. Magic Stick JP wanted to be the first to do so and utilized CNNCTD's out-of-home marketing services to get the job done. “They had a pop-up shop that they were orchestrating and were also showcasing for the first time at the US trade show, and were in need of an impactful campaign that would make a real statement,” says CNNCTD’s managing partner, Justin Korkidis. CNNCTD also created for a video recap documenting the out-of-home marketing services executed during the campaign.