We consider ourselves a Content Label. Connecting offline and online audiences through meaningful experiences. Operating similar to a Record Label, we work directly with brands, artists, agencies and partners to communicate to a genuine market. We produce tangible + digital content and use it to seed narratives, develop relationships and create new opportunities. CNNCTD transcends the definition of agency and resides in the cross-sections of music, art and fashion.
We've had the pleasure with artists like Bob Dylan, Disclosure and A$AP Ferg, and service original content for Vogue, Gap, Kitsune + more.
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CNNCTD+ partnered with A$AP Ferg to create "The TRAP LORD Shrine", a candle-lit mural installation on New York City's Lower East Side where fans paid respects (read: social media activity) throughout the release week of his debut album, Trap Lord.
CNNCTD and Disclosure collaborate on alphanumeric portrait in downtown New York City. Marking the release of Disclosure’s latest single, "Latch", multimedia artist Roman Grandinetti of CNNCTD unveiled a mural encrypted in codes integral to the duo's upbringing, influences, and career.
CNNCTD+ accompanied world-renowned photographer Mark Borthwick to Ibiza to film behind-the-scenes of his latest fashion shoot with Vogue Netherlands.
Art of Blue: Gap and VICE, featuring large-scale public mural in six cities (New York, Paris, London, Rome, San Francisco, Los Angeles) throughout the fall. The collaboration aims to empower a new generation of artists and give them a bigger platform to show their work and inspire people in cities around the world. The first mural opened in New York, on Kenmare & Elizabeth Streets, as part of a global launch event.
CNNCTD helped introduce Ratking to NYC inner market by producing a limited edition Circular allowing the crew to shoot themselves during the production of their gallery opening for release of "So It Goes" Tied the knot between NYC Transit stops to piecing together a over all NYC story with the boys.
The collaborative installation with Playbutton consisted of 100 NYC-influencers; people doing things, making things, or changing things. The show included contributors such as Pharrell Williams, Cindy Sherman, and Yoko Ono while also highlighting a few members of our team and the boys from the Meatball Shop.
CNNCTD+ filmed Abbey Lee and Our Mountains live as they performed at Electric Room during fashion week for Electric Sessions.
We collaborated with ALIX on the S15 lookbook. shot by Cheryl Dunn. Cheryl is known best for her inspiring ability to capture images. She has mastered the genre, which coordinated with the concept for the S15 collection perfectly.
Gumball Machine Raffle (133 Ludlow) in partnership with WeSC and Free Arts NYC directly in the streets of NYC. Each capsule contained a custom CNNCTD+100 or WeSC button and instructions for posting on Instagram or Twitter for a chance to win.
CNNCTD+ joined forces with Sony Music Group and Bob Dylan to bring a fresh, new edge to the legend's 35th studio album release and 50th year in the music industry! As part of the overall Bob Dylan Sound Graffiti campaign, CNNCTD+ produced two large-scale murals incorporating Dylan'sTempest cover art.
CNNCTD+ and Sound Graffiti created an interactive experience for Push T fans during the release of his single, PAIN. Geo-tagging key areas throughout New York City, fans could venture to one of the physical locations and visit a custom domain to unlock the new single on their mobile devices.
We teamed up with Parisian Boutique Kitsune to help spread awareness for their first North American musical compilation utilizing Sound Graffiti we selected 10 locations around NYC where fans could go and listen to a random selection of tracks. Listeners at each location also had the opportunity to win a free t-shirt, the full compilation, or VIP tickets to the Kitsune America Concert at Santos Party House.