Alexander Wang's Wang Squad Campaign Launch
CNNCTD brought the “Wang Squad” Spring 2016 campaign right to consumers by projecting the commercial onto walls in heavily-trafficked locations throughout NYC. The Commercial, which starred Anna Ewers, Travis Scott, Vic Mensa & Kaia Gerber could be seen on Brooklyn’s Bedford Ave, 14th Street and 8th Ave, and the New Museum. Anyone passing through nearby areas caught a glimpse of the Squad.
Alexander Wang's Snapchat Launch
CNNCTD designed an interactive, hand-painted mural for the launch of Alexander Wang’s Snapchat account. With just a Snap, passersby who used their smartphones to capture a picture of the mural automatically followed the brand’s Snapchat account, and were granted access to exclusive backstage footage from Alexander Wang’s SS16 fashion show. This advertising campaign tied together three separate touch-points and set a precedent for work at one of the highest profile locations in recent New York history.
Alexander Wang Global Music Curation
CNNCTD curates a monthly playlist which reflects Alexander Wang’s personal music taste. The playlist is played in the Alexander Wang retail stores throughout North America, the United Kingdom, and Asia. This sets the perfect mood in the stores and helps the company further reach its consumers and drive their energy.