Alexander Wang's Wang Squad Campaign Launch
CNNCTD delivered Alexander Wang's Wang Squad Spring 2016 campaign directly to potential consumers by projecting the campaign’s commercial starring Anna Ewers, Travis Scott, Vic Mensa & Kaia Gerber in high-trafficked locations throughout NYC, including Brooklyn’s Bedford Ave, 14th Street and 8th Ave ,and the New Museum. Anyone roaming through nearby areas could get a glimpse of the Squad.
Alexander Wang's Snapchat Launch
CNNCTD designed an interactive, hand-painted mural for the launch of Alexander Wang’s Snapchat account. With just a Snap, passersby who used their smartphones to capture a picture of the mural automatically followed the brand’s Snapchat account, while also being granted access to exclusive backstage footage from Alexander Wang’s SS16 fashion show. This particular advertising campaign successfully tied together three separate touch-points and set a precedent for work at one of the highest profile locations in recent New York history..
Alexander Wang Global Music Curation
What you hear is just as valuable as what you see. Working hand in hand with the Alexander Wang team, CNNCTD aims to set the perfect mood in the retail stores throughout North America, the United Kingdom and Asia via a monthly curated music playlist that is reflective of the designer’s musical taste, but also speaks directly to consumer to drive energy without causing a distraction.