CNNCTD provided creative direction and conceptualization for ALIX’s Summer/Spring '14 lookbook. Being big fans of juxtaposition and placing things where they shouldn’t normally be, CNNCTD decided to put the models featured in the lookbook in an interesting environment like the very iconic Herald Hunter Skate Park, as opposed to somewhere expected like a beach.
CNNCTD also created a custom issue of The Circular using images from the lookbook, which was distributed to a targeted group of people that related to the Alix brand. CNNCTD’s work on the Alix S/S '14 lookbook helped to introduce the brand to the market and created the opportunity for the two to continue to work with one another.
CNNCTD creative directed and produced an original lookbook for ALIX’s Fall/Winter ‘15 collection. The campaign, photographed by Cheryl Dunn and CNNCTD's Sasha Frumin, was captured at the iconic Gleason's Gym in Brooklyn, New York, was supported with original content which was distributed through social platforms like Twitter, Instagram, Facebook and Pinterest.