Over the last few years, A$AP Ferg, along with his A$AP Mob cohorts, have infiltrated both the worlds of music and fashion, with their influence impacting both the hood and Hollywood. To coincide with the release of his debut album, Trap Lord, Ferg called on CNNCTD to create something that would speak to the streets. Playing off of the religious motifs attached to Trap Lord songs like “Hood Pope” and “Lord”, CNNCTD conceptualized the Trap Lord Shrine. The interactive A$AP Ferg mural, located in LES, featured candle holders and a lighting ceremony hosted by Ferg himself. A$AP Rocky also made an appearance.
The Trap Lord Shrine received some of the biggest press for A$AP Ferg around the time of his debut’s release, and ended up becoming the face of his Facebook and getting over 5 million shares. “It was something no one expected,” says the CNNCTD founder. “Instead of just putting a logo on the wall, we sort of evolved what a mural was and became the first company to own an interactive mural.” The Trap Lord Shrine was also CNNCTD's first 360 marketing project where the agency was also hired as a Think Tank.
CNNCTD transacts in earned media, namely press coverage, influencer advocacy and social activity. This content secured editorial press coverage across multiple outlets reaching 8M unique readers, and generated more than 50,000 combined social media likes, shares, posts and tweets.