Atlantic has utilized CNNCTD as a crutch to help promote their marquee crossover acts across multiple platforms.
Identifying curated and effective locations, CNNCTD re-purposed Bruno Mars' 24K Magic artwork to drive awareness to release date in major markets such as New York and Los Angeles.
CNNCTD assisted with the release of Santigold's latest album 99 Cents! by designing and producing a hand-painted mural and activating an out-of-home campaign referencing all that was 99c. Santi also kept the release on brand by hosting her album release party at Jack’s 99 Cents Store.