One of 2014’s biggest records was Disclosure’s inescapable hit, “Latch.” To help launch the Sam Smith-featured single here in the States, the group teamed with CNNCTD. Designing an original alphanumeric mural featuring encrypted codes was produced in downtown New York City.
After discussions with Disclosure, it was unveiled that the band, who had been mostly associated with making electronic music, had been inspired by the production of hip hop producer and Detroit-native, J Dilla. “I looked up where J Dilla was from,” says Grandinetti, who soon noticed that Dilla’s zip code was 48207. From there CNNCTD identified several other locations (and the accompanying zip/post codes) that had been integral to the duo's upbringing and career. Other codes included were EC1Y7GD, which was the postcode for the studio where "Latch" was recorded and 11211, which was the zip code for the venue where Disclosure had its first New York show.
“The project was similar to what we had been doing,” says Roman. “We do New York City, we identify locations all over the world, we involve numbers and it all tells a story.”
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48207: Zip Code, Detroit, birthplace of early inspiration J Dilla
RH20SD: Postcode, Surrey, Reigate College, tech. education for Guy and Howard
11211: Zip code, Williamsburg, Glasslands, venue of first N.Y. performance
EC1Y7GD: Postcode, London, Timber St. Studios where "Latch" was composed
769,346: Sales total, digital tracks, “Latch” to date