In partnership with WeSC and Free Arts NYC, the Gumball Machine Raffle was placed directly in the streets of NYC. Each capsule contained a custom CNNCTD+100 or WeSC button and instructions for posting on Instagram or Twitter for a chance to win prizes like WeSC headphones. All WeSC buttons also drove in-store sales by including discounts and redemption prizes at their NYC location. 

Portions of the Gumball Machine Raffle proceeds went to Free Arts NYC, a not-for-profit providing amazing artistic programs to local underprivileged children.