CNNCTD

How to Make It in America

HOW TO MAKE IT IN AMERICA

CNNCTD was tasked with developing marketing solutions to spread awareness about Season 2 of HBO’s show, How To Make It In America.

The project spoke to CNNCTD, who are a young group from NYC. The agency created an original HBO Playbutton featuring an exclusive mix from Mick Boogie. CNNCTD was responsible for design and production of the Playbutton listening device, and distributed merchandise to viewers and tastemakers.