In partnership with Tumblr, Joywave released their “How Do You Feel” EP as an exclusive on the social media platform. To create a concept which  matched the ethos of the band, CNNCTD produced the EP’s cover art, which featured a thermal pattern in the form of a gif, and responded to the listener’s heat sensory. “The patterns moved a little bit and were connected to how you’re feeling at the moment, so the reactions would sort of take you through the different phases of the project,” says CNNCTD’s managing partner, Justin Korkidis. “Joywave’s music evokes emotion. We wanted to compliment that.”