In partnership with Tumblr, Joywave released their "How Do You Feel" EP as an exclusive on the social media platform. Wanting to conceptualize something that would match the ethos of the band, CNNCTD produced the EP’s cover art and featured a thermal, heat-reactive pattern in the form of a gif. that responded to the listener's own heat sensory. "The patterns moved a little bit and were connected to how you’re feeling at the moment, so the reactions would sort of take you through the different phases of the project,” says CNNCTD’s managing partner, Justin Korkidis. “Joywave’s music evokes emotion. We wanted to compliment that."