Discovery has always been a huge part of everything CNNCTD tries to accomplish. So it made perfect sense for lifestyle-based and musically-driven apparel brand, Kitsuné, to partner with the creative agency to increase awareness for their newly opening Manhattan locations, as well as their first North American musical compilation.

CNNCTD installed Sound Graffiti outside hotspots like The Standard Hotel, Ruby's, Black Denim and The Nomade Hotel, with each Playbutton playing several tracks from the Parisian label’s project. Listeners were provided special instructions on how to receive a free Kitsuné America compilation and also on how to unlocked tickets to the compilation’s release event at Santos Party house.