PROJECTS
OUR WORKS HAVE HELPED DEFINE AND ENGINEER GLOBAL MARKETING CAMPAIGNS, STRATEGIES AND ACTIVATIONS THROUGH CONTENT. WE'VE HELPED GLOBAL ARTISTS LIKE BOB DYLAN, LOCAL FAVORITES LIKE TRAVIS SCOTT, FASHION'S LOVED ALEXANDER WANG.
OUR APPROACH TO PROJECTS RANGES BASED ON TYPE. EACH PROJECT STARTS WITH A IDEA THAT CAUSES A EFFECT THAT FILLS A VOID OR FIXES A PROBLEM.
CNNCTD brought the “Wang Squad” Spring 2016 campaign right to consumers by projecting the commercial onto walls in heavily-trafficked locations throughout NYC. The Commercial, which starred Anna Ewers, Travis Scott, Vic Mensa & Kaia Gerber could be seen on Brooklyn’s Bedford Ave, 14th Street and 8th Ave, and the New Museum. Anyone passing through nearby areas caught a glimpse of the Squad.
WANG SQUAD - PROJECTIONs
CNNCTD brought the “Wang Squad” Spring 2016 campaign right to consumers by projecting the commercial onto walls in heavily-trafficked locations throughout NYC. The Commercial, which starred Anna Ewers, Travis Scott, Vic Mensa & Kaia Gerber could be seen on Brooklyn’s Bedford Ave, 14th Street and 8th Ave, and the New Museum. Anyone passing through nearby areas caught a glimpse of the Squad.
jordan x public school
CNNCTD concepted and produced the entranceway to Jordan’s venue, Terminal 23, for their collaborative capsule collection with Public School. CNNCTD shaped the entranceway to mimic NYC’s streets, and lined it with people’s highschool yearbook photos to compliment the Public School brand.
SNAPTHAT - ALEXANDER WANG
CNNCTD designed an interactive, hand-painted mural for the launch of Alexander Wang’s Snapchat account. With just a Snap, passersby who used their smartphones to capture a picture of the mural automatically followed the brand’s Snapchat account, and were granted access to exclusive backstage footage from Alexander Wang’s SS16 fashion show. This advertising campaign tied together three separate touch-points and set a precedent for work at one of the highest profile locations in recent New York history.
