G.O.O.D. MUSIC x PUSHA T
CNNCTD designed “Sound Graffiti,” an app which directs users to specific locations to unlock digital content and access to real products.
Def Jam and Pusha T promoted Pusha’s single “PAIN,” as well as his clothing line Play Clothes through Sound Graffiti. The app directed users to stores in Virginia and Los Angeles which carry Play Clothes, where users could unlock Pusha’s single, and get a chance to win a free t-shirt upon activating the app.