G.O.O.D. MUSIC x PUSHA T

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CNNCTD created an interactive experience for Pusha T and the release of his single, “PAIN.” Using their mobile phones, fans could activate the creative agency's "Sound Graffiti" app at select locations throughout Manhattan, Virginia and Los Angeles to unlock the King Push single ahead of time, as well as giving selected listener a chance to win a t-shirt when shared by Play Clothes, the rapper’s clothing line.